The FTC just fired a shot across the bow. What does this mean? It means the FTC may be getting ready to implement new civil penalties - up to $43,792 per violation - if a business is found using fake positive reviews. “Fake reviews and other forms of deceptive endorsements cheat consumers and undercut honest […]

A Transparency Report is a PDF that will tell you if a business has real or fake reviews. Here's an example (click me!) It contains a: Cover Page Analysis Page Review Pod Analysis Page (if present) Google Review - Transparency Data Table Transparency Fraud Metrics Breakdown Why should you read it A transparency report provides […]

I know it's not a sexy topic, but I wanted to take a minute and talk about how you can help your local newspaper do its job. And by "their job," I mean getting the word out about businesses with fake reviews on Google Maps. We all know that as marketers we don't want our […]